ABOUT US.

THE ADY ADVANTAGE.
GET TO KNOW US.

We have great people, great experience, and great outcomes. But that’s like saying that your place is a great place to live, work, and play! All true, but not differentiating. Here are a few differentiators for us:

  1. We are owned by a second generation site selector and economic developer. It’s in our DNA.
  2. We know our clients get measured by their ROI, and we measure our own ROI after every project. So far, our work has resulted in millions of dollars in investments or savings, and thousands of jobs impacted.
  3. We not only do the geeky research and strategy work, but we can also seamlessly develop and execute your marketing plan.
  4. Because we work on both the community and company level, we bring real-time insights, relationships, and experiences from one side to the other all the time.

THE ADY WORK PROCESS.

Discover.

It all starts with understanding. And then knowing your market, your customers, your prospects and your competition.

Distill.

What is your positioning and competitive advantage? What is the essence of your brand identity?

Do.

Ahhh, and then the doing. We jump into this phase knowledgeable, informed, and clear on our go-to-market strategies.

OUR WORK.

We’re proud of our work and the value it provides our customers. See who we've worked with and how we've been able to help.

MEET OUR STAFF.

Janet Ady

Janet Ady

President & CEO

Mark Knickelbine

Mark Knickelbine

Marketing Project Manager

Shabaka Gibson

Shabaka Gibson

Senior Vice President

Gena Levenhagen

Gena Levenhagen

Office Manager and Assistant to the President

Ashley Scray

Ashley Scray

Research Manager

Jordan Ackerman

Jordan Ackerman

Research Analyst

Evan O’Brien

Evan O’Brien

Operations Manager

MEET OUR BOARD.

Bruce Berndt, CPA, CGMA

Bruce Berndt, CPA, CGMA

Owner, Berndt CPA LLC

Board Chair

Justin Hart

Justin Hart

Vice President of Commercial Lending, Capitol Bank

Board Member

Andrea Neu

Andrea Neu

Brand Development and Marketing Consultant

Board Member

Turina Bakken, PhD

Turina Bakken, PhD

Provost, Madison College

Board Member

ADY INSIGHTS.

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